5 Things You Should Do To Increase Social Media Engagement
1. Monitor What People are Saying About You
An online reputation can make or build your business. You must therefore pay attention to what people are saying about your business and brand on social media. This feat can only be attained by creating groups, where customers can connect with each other. Further focus should be on using tools that monitor your social media activity. Examples of these tools include Hootsuite, Icerocket, and Social Mention.
2. Use Visually Appealing and Creative Content
The use of creative images on social media has been cited as one of the most effective ways of encouraging interaction on social media sites such as Facebook and Twitter. This is important in helping you foster a positive dialogue and interest, in your products and business. This highlights the importance of creating and sharing relevant and visually appealing inforgraphics, collages, and charts. Additional focus should be on posting images and posts that are likely to go viral.
3. Increase Chances of Customer Participation
Businesses should provide customers with opportunities to be active participants. This can best be achieved by surprising your customers or followers with contests and giveaways. An alternative strategy would be to create a lot of hype around these events. This has the advantage of serving as a marketing ploy. Simple strategies here may include rewarding customers, who answer simple questions regarding your brand, who like your page, or who provide a convincing story regarding your brand.
4. Customize Your Online Content to Meet the Needs of Your Demographic
The different social media platforms are popular among specific demographics, and they are also equipped with specific features. You must therefore customize your online content to appeal to the demographic of interest, in every social media site. Further focus should be on applying available features to ensure the most captivating and relevant content for this demographic. This implies having a different strategy for each of the social media sites including Twitter, Facebook, LinkedIn, Instagram, and Pinterest.
5. Share Information and Provide Links to other Sites
Share relevant and accurate information with your visitors, and link them to other sites for additional information. This enables you to gain more links to your social media account, further increasing awareness on your business and products. This diversification also prevents overly focusing on your business in social media. You should however avoid over-posting, since this has been linked to the disengagement of your visitors.