What to Expect from Organic SEO This Year

As search engines evolve into conversational answer engines, organic SEO requires a deeper focus on authentic author credentials and first-hand experience.

The Rise of E-E-A-T

Google's Quality Rater Guidelines place immense weight on demonstrable real-world experience. Articles written or reviewed by named experts outperform anonymous, generic summaries.

Optimizing for AI Overviews

Structure your content with direct question-and-answer headings, bulleted summaries, and Schema.org markup to increase your chances of being cited in Google AI Overviews and ChatGPT Search results.