Jay Stringer
We implement website design changes for Jay Stringer in close coordination with his marketing team. Since around November 2023, our work has combined design implementation, content changes and ongoing maintenance.
Ongoing website support since around November 2023
Website maintenance
The website
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The May 2023 website is shown before our involvement. The current site shows how its presentation has evolved, with Global MCS implementing updates in coordination with Jay’s marketing team since around November 2023.
Before our maintenance relationship
Current website — ongoing maintenance and marketing support
The starting point
The original challenge
Jay’s website needs to keep pace with his marketing and branding. Changes to the way his work is presented need to carry through to the website’s pages and content.
Jay uses Psyched Branding for marketing and branding. Global MCS works alongside that team to put their direction into practice on the website and keep the site up to date.
Our contribution
What Global MCS delivered
Implementing website design changes
We implement changes to the site’s design in coordination with Jay’s marketing team. Our role is to translate the team’s direction into the website visitors use, updating its presentation as the brand evolves.
Coordinating with Psyched Branding
We work closely with Psyched Branding, the marketing and branding agency Jay has chosen. They guide the marketing and brand direction; we coordinate the website implementation with them so the changes reflect that direction.
Visit Psyched Branding — Jay’s marketing and branding agency
Bringing design and content together
A website update involves both how a page looks and what it says. We support the team with design implementation and content updates, keeping the website’s presentation and information aligned with their marketing work.
Maintaining the website between updates
Alongside those changes, we provide ongoing website maintenance. The team can return to us as website needs develop, continuing the relationship beyond any individual update.
What the website supports
- The marketing team can have its design direction implemented on the website.
- Design and content changes can be coordinated with the same website provider.
- Jay has continuing maintenance support as his website evolves.
The ongoing relationship
Our work with Jay continues through website updates and maintenance, with close coordination with his marketing team whenever design and content changes are needed.
Case study updated .